PUMA x LEM LEM

OVERVIEW

The PUMA Training team collaborated with LemLem, an ethical resort wear brand, to design a capsule collection that blends performance with purpose. Rooted in self-expression and inner strength, the collection draws inspiration from nature and the beauty found in the world around us. To bring this vision to life, we traveled to Colorado Springs and shot in the striking landscape of Garden of the Gods. The expansive, natural setting created a powerful contrast that allowed the collection to stand out, while still feeling deeply connected to its environment.

My rolE

My role in the project encompassed leading the overall creative vision - from developing the concept and visual direction to curating the full team. I was responsible for selecting the crew, casting models that best aligned with the brand’s identity, and scouting a location that would bring the concept to life. On set, I took on the role of creative director, guiding each department to ensure the execution remained cohesive, intentional, and true to our original vision.

Photographer: Sam Kweskin