SUEDE

SUEDE & SUEDE XL

For this year’s Suede campaign, we developed a concept that highlights the everyday style, culture, and community surrounding the Suede and positioning it as our timeless classic. Shot against a clean backdrop and styled with skate-inspired looks, the creative puts the shoe front and center, while a diverse cast reinforces its broad appeal and versatility.

For the Suede XL, we leaned into its bolder silhouette with elevated styling - think oversized pants, boxy outerwear, and exaggerated proportions. Custom bubble-letter artwork complements the visual direction, reinforcing the theme of amplified cushioning. Both versions of the Suede will be captured together, uniting the classic and modern expressions of the silhouette under one cohesive creative vision.